Best Sports Betting Affiliate Programs

13 mins read
Best Sports Betting Affiliate Programs

The sports betting industry is estimated to be worth more than $194 billion. If it were a country, this would make it the 51st richest country in the world!

In other words, there’s a 194-billion-dollar pie that no one has been taking a piece of—until now.

As an affiliate, you can tap into the lucrative online sports gambling niche by promoting top sports betting websites to fellow sports fans. 

Here we’ll introduce you to the best sports betting affiliate programs of 2023, so you can choose the one that best fits your needs and start earning your share of the profits.

Whether you’re a beginner or a seasoned pro, these online sports betting affiliate programs have the tools and resources you need to succeed. With the right knowledge and dedication, you can easily become a successful affiliate marketer and start earning hefty commissions.

So why wait?

Start your sports betting affiliate journey today and join the ranks of successful affiliates in this rapidly growing industry!

How to Choose the Right Affiliate Program

Weeding through the available sports betting affiliate programs is difficult, and choosing the right one is critical to your success.

You want to make sure the program you choose is reliable and offers competitive commission rates, strong customer service, and a variety of marketing tools to help you succeed. 

Here are some key factors to consider when selecting your online affiliate program:

  • Commission rates: Look for programs that offer competitive commission rates, typically in the range of 25–50%. 
  • Payment methods: Make sure the program offers several payment methods, such as PayPal, bank transfer, check, or wire transfer. 
  • Marketing tools: Ensure the program provides you with the necessary marketing tools to help you promote the websites effectively. 
  • Customer support: Check if the program offers reliable customer support that can be easily contacted whenever you have questions or need help.

Sports Betting Affiliate Programs

  1. FanDuel 
  2. Bet365 
  3. Betfair 
  4. DraftKings 
  5. 888 Sports 
  6. Bovada.lv
  7. Betting Gods
  8. William Hill 
  9. Paddy Power 
  10. Profit Maximiser 

1. FanDuel Sports Betting Affiliate Program

FanDuel Sports Betting Affiliate Program

FanDuel is one of the most popular online sportsbooks in the world. It has been around since 2009 and is currently one of the top sportsbooks in the industry. 

The FanDuel program offers competitive commission rates, locked in at 35%, and a wide range of marketing tools such as banners, text links, and more to help you promote their sportsbook. 

Payments are made monthly via PayPal, and you can easily track your progress with their tracking system. There’s a reason this is one of the most trusted affiliate programs in the world.

  • Website: FanDuel affiliate program
  • Commission: $35 for each new registration and 35% revenue share
  • Payment options: Paypal, cheque, or wire transfer
  • Cookie Duration: 30 days

2. Bet365 Sports Betting Affiliate Program

Bet365 Sports Betting Affiliate Program

Bet365 is one of the top online gambling companies, with a range of sports, online casino games, bingo, and poker products. 

The Bet365 Affiliates program offers a competitive, highly-praised commission structure, with affiliates earning up to 35% of revenue. 

In addition to the commission structure, Bet365’s affiliate program also offers a range of marketing tools to help affiliates promote the brand effectively. This includes banners, text links, and other promotional materials.

  • Website: Bet365 affiliate program
  • Commission: 30% of all referrals
  • Payment Options: Paypal, cheque, or wire transfer
  • Cookie Duration: 180 days

3. Betfair Sports Betting Affiliate Program

Betfair Sports Betting Affiliate Program

Betfair is one of the world’s leading online sports betting companies and is built on a very unique exchange model.

Betfair’s exchange model allows users to place bets against each other rather than against the bookmaker, resulting in better odds for the user. This model has been successful, and Betfair has grown significantly since its inception.

As of 2021, Betfair has over 5 million customers in over 100 countries, an estimated turnover of over £50 million per week, and very successful affiliate programs. 

Betfair’s sportsbook affiliate program has several different options to choose from, including CPA and ad spend programs.

  • Website: Betfair affiliate program
  • Commission: 30% of all referrals
  • Payment Options: Paypal, cheque, or wire transfer 
  • Cookie Duration: 30 days

4. DraftKings Affiliate Program

DraftKings Affiliate Program

DraftKings was founded in 2012 and is a leading online sportsbook and daily fantasy sports company worldwide.

DraftKings initially focused on daily fantasy sports, allowing users to create their own fantasy teams and compete for prizes. In 2018, the company expanded with the launch of its online sportsbook.

As of 2021, DraftKings has a significant presence in the online sports betting market, with operations in multiple states. The company has also expanded beyond just sports gambling, offering casino games and other forms of online betting in some states.

DraftKings has a strong reputation in the industry and has achieved significant growth and financial success since its founding.

  • Website: DraftKings affiliate program
  • Commission: 40% for the first 30 days of all referrals, 25% after 30 days
  • Payment Options: Paypal, cheque, wire transfer, or prepaid card
  • Cookie Duration: 60 days

5. 888 Sports Affiliate Program

888 Sports Affiliate Program

888 Sports is an online sportsbook and casino operated by 888 Holdings. The holding was founded in 1997 and has since grown to become one of the largest online gambling companies in the world, with operations in multiple countries.

888 Sports was launched in 2008 as a standalone sports betting platform. It offers a range of markets and features, including live betting and cash-out options. In addition, 888 Sports also offers world-renowned sportsbook affiliate programs.

As of 2021, 888 Sports has a significant presence in the online sports betting niche, with operations in multiple countries around the world.

Overall, 888 Sports is a well-respected and trusted online sportsbook and casino, and it is part of a larger company with a strong track record of financial success in the online gambling industry.

  • Website: 888.com affiliate program
  • Commission: 30% of referrals, 5% of sub-affiliates
  • Payment Options: Paypal, cheque, Neteller, or wire transfer
  • Cookie Duration: 30 days

6. Bovada.lv

Bovada.lv affiliate program

Bovada.lv is an online sports gambling website that was launched in 2011 and has quickly become very popular. It offers an easy-to-use platform, reliable customer service, and a wide range of betting options. 

Bovada.lv offers betting on almost all major sports, including football, basketball, baseball, hockey, golf, tennis, soccer, and more. The website features a wide range of options, including point spreads, money lines, parlays, teasers, futures, and props.

Bovada.lv also offers a unique feature called “Live Betting Extra,” which allows customers to bet on live games while they are still in progress.

  • Website: Bovada.lv
  • Commission: Tiered system starting at 25% up to 45%. 
  • Payment Options: Paypal or wire transfer
  • Cookie Duration: 90 days

7. Betting Gods

Betting Gods Affiliate Program

Betting Gods is a company that provides sports betting tips and predictions to its users.

It was founded in 2014 by a team of professional sports tipsters who saw an opportunity to provide high-quality tips to a wider audience through an online platform.

Betting Gods offers a range of sports betting tipster services, including soccer, horse racing, and golf. Users can subscribe to these services to receive daily tips and predictions, which are provided by professional tipsters with a track record of success.

As of 2021, they have a significant presence in the sports betting industry, with thousands of users around the world.

Their affiliate network has recently grown quite large, and it has been generating a lot of great reviews.

Overall, Betting Gods is a well-known and respected company in the sports betting industry, offering a range of tipster services and educational resources to its users. Its sportsbook affiliate program offers one of the highest commissions available, making it a top choice.

8. William Hill Affiliate Program

William Hill Affiliate Program

William Hill is a world-renowned casino and gambling organization. 

It was founded in 1934 by William Hill and has since grown to become one of the largest and most well-known gambling companies in the world.

In the early years of the company, William Hill operated retail betting shops, offering customers the opportunity to place bets on a range of sports and events.

In 1998, the company launched an online sports betting platform, which has since become a key part of its business.

Today, William Hill operates a range of sports betting products, including an online sportsbook, an online casino with real money bets, and telephone betting services. The company offers a wide range of sports betting markets and features, including online betting, fantasy sports, as well as sportsbook affiliate programs.

In addition to sports betting, William Hill also offers casino games and other forms of online gambling. The company has a significant presence in the online gambling industry, with operations in multiple countries around the world.

In terms of financial performance, William Hill has been consistently profitable since it was founded. In 2020, the company reported a revenue of £1.9 billion and a net income of £39.1 million.

Overall, William Hill is a well-respected and trusted bookmaker and online sports betting company with a long history, a strong track record of financial success, and many loyal sports betting affiliates.

  • Website: William Hill affiliate program
  • Commission: 30 – 40% of all referrals
  • Payment Options: Paypal, cheque, or wire transfer
  • Cookie Duration: 60 days

9. Paddy Power Affiliate Program

Paddy Power Affiliate Program

Paddy Power is a bookmaker and online sports betting company. It was founded in 1988 by the merger of three bookmakers and has since grown to become one of the largest and most well-known sports betting companies in the world.

Paddy Power operates a range of sports betting products, including an online sportsbook, retail betting shops, and telephone betting services. The company offers a wide range of sports betting markets and features, including live betting and cash-out options.

In addition to sports betting, Paddy Power also has a very well-recognized sportsbook affiliate program.

Paddy Power has had a lot of financial success; in 2022, the company reported a revenue of £1.6 billion with a net income of £112.4 million.

Overall, Paddy Power is a well-respected and trusted bookmaker and online sports betting company with a strong track record of financial success.

  • Website: Paddy Power affiliate program
  • Commission: £15 – £25 per referral 
  • Payment Options: Paypal, Neteller, Wiretransfer
  • Cookie Duration: 45 days

10. Profit Maximiser Affiliate Program

Profit Maximiser Affiliate Program

Profit Maximiser is a company that focuses on matched betting and advantage play opportunities. 

Profit Maximiser is a fairly new sportsbook, but the owners work very hard to ensure that they become the undisputed leader in the field. They pride themselves on having their affiliates earn the most money online possible.

They also offer casino strategy tips and techniques. They offer deep knowledge of exploiting casino bonuses and promote phenomenal results. They regularly post 4-figure wins on their daily forum. 

Their affiliate program has gained a lot of traction lately, as it offers a very high commission rate. 

Conclusion: How to Make Your Affiliate Website as Profitable as Possible?

Once you’ve chosen the right sports betting affiliate program, it’s time to make your affiliate website as profitable as possible. There are several strategies that you can use to do this. 

First, make sure your website is optimized for search engines. This means making sure your content includes relevant keywords and is well-structured. 

Second, focus on creating high-quality content that is interesting and informative. This will help you attract more visitors to your website and increase your chances of converting them into customers. 

Use social media platforms to promote your website. This will help you reach a wider audience and increase your chances of making a sale. ing affiliate.

Also, make sure you take advantage of a sports betting SEO agency to help you take your affiliate website to the next level.

FAQ

What are the highest-paying sports betting affiliate programs?

On this list, you will find some of the highest-paying sports betting affiliate programs. These include:

  • FanDuel: Offering 35$ per referral plus a 35% commission
  • DraftKings: Earning 40% on the first 30 days can bring a big paycheque
  • Betting Gods: One of the highest commission rates at 50%

Aside from this, make sure you also consider the program’s reputation, popularity, and how their affiliate payouts work. 

Which sports betting affiliate program is best for starting an affiliate website in 2023 for beginners?

FanDuel is the best choice for beginner sports betting affiliates to get started building their website in 2023. It is simple and easy to navigate, and they offer high-quality support to get you up and running and earning money in no time. 

What average percentage do sports betting affiliates usually get?

Sports betting affiliates typically get paid a commission on the net revenue generated by their referred customers.

The commission rate varies from program to program but typically ranges from 25% to 50%. Some programs also offer a flat rate that the affiliate earns for each customer that signs up using their link.

Andrew Shum
SEO Manager

Andrew is the Head of SEO and Product Owner at HighRoller.Agency. He has huge experience in promotion in the Gambling industry